Tag: #tradeshowbooth
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Behind the Collaboration: How Marketing & Sales Teams Make Events Happen

When people think about event marketing, they often think about the person planning the event. And understandably so. They’re the ones coordinating vendors, managing logistics, building timelines, and making sure everything comes together. But there’s a lot more happening behind the event than what people see on event day. An event may be led by…
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Behind the Booth: Going Beyond the Logistics

When you think about a tradeshow booth, it’s easy to focus on the logistics. Is the booth shipped? Is the signage correct? Did the promotional items arrive? Is the lead scanner working? Are the graphics installed? Does everyone know where they need to be and when? All of those things matter. A lot! But once…
