Tag: #blog

• Behind the Follow-Up: Don’t Let Your Event Leads Go Cold

  

  The event was a success! Conversations were flowing, engagement was high, and your sales team returned with a list of potential customers. Then the follow-up emails went out. And suddenly? Crickets. Sound familiar? For many companies, this is one of the most frustrating parts of event marketing. Teams invest thousands of dollars in conferences, trade…

  Tiffanie Mishelle

  October 12, 2026

  Event Tips

  #b2bevents, #b2bmarketing, #blog, #business, #businessblog, #eventmarketing, #eventplanning, #eventprofessionals, content-marketing, digital-marketing, marketing, seo, writing

• Behind the Collaboration: How Marketing & Sales Teams Make Events Happen

  

  When people think about event marketing, they often think about the person planning the event. And understandably so. They’re the ones coordinating vendors, managing logistics, building timelines, and making sure everything comes together. But there’s a lot more happening behind the event than what people see on event day. An event may be led by…

  Tiffanie Mishelle

  September 28, 2026

  Event Tips

  #blog, #corporateevents, #eventblog, #eventmarketing, #eventplanning, #eventplanningtips, #eventprofessionals, #marketing, #tradeshowbooth, #tradeshows, business, digital-marketing, writing

• Behind the Brand: Stop Blending In. Start Creating Experiences!

  

  Walk into almost any trade show and you’ll see the same things. Branded tablecloths. Promotional giveaways. Business cards. A bowl of candy. Maybe food. Maybe a spin-the-wheel game. Maybe a backdrop with a logo. There’s nothing wrong with any of those things. But here’s the question: If everyone is doing it, does it actually make…

  Tiffanie Mishelle

  September 21, 2026

  Event Tips

  #blog, #blogger, #branding, #brandmarketing, #business, #businessblog, #corporateevents, #eventmarketing, #eventplanning, #eventprofessionals, #writing, digital-marketing, marketing