Tag: marketing

• Behind the Follow-Up: Don’t Let Your Event Leads Go Cold

  

  The event was a success! Conversations were flowing, engagement was high, and your sales team returned with a list of potential customers. Then the follow-up emails went out. And suddenly? Crickets. Sound familiar? For many companies, this is one of the most frustrating parts of event marketing. Teams invest thousands of dollars in conferences, trade…

  Tiffanie Mishelle

  October 12, 2026

  Event Tips

  #b2bevents, #b2bmarketing, #blog, #business, #businessblog, #eventmarketing, #eventplanning, #eventprofessionals, content-marketing, digital-marketing, marketing, seo, writing

• Behind the Brand: Stop Blending In. Start Creating Experiences!

  

  Walk into almost any trade show and you’ll see the same things. Branded tablecloths. Promotional giveaways. Business cards. A bowl of candy. Maybe food. Maybe a spin-the-wheel game. Maybe a backdrop with a logo. There’s nothing wrong with any of those things. But here’s the question: If everyone is doing it, does it actually make…

  Tiffanie Mishelle

  September 21, 2026

  Event Tips

  #blog, #blogger, #branding, #brandmarketing, #business, #businessblog, #corporateevents, #eventmarketing, #eventplanning, #eventprofessionals, #writing, digital-marketing, marketing

• Behind the Results: What Happens After the Event?

  

  An event can look successful on the surface. The booth was packed.The sessions were full.The team had great conversations.The swag was gone.The photos looked amazing. But here’s the question I always come back to: What happened because of the event? That’s where the real results begin. As event marketers, it’s easy to focus on what…

  Tiffanie Mishelle

  September 14, 2026

  Event Tips

  #corportatevents, #eventmarketing, #eventplanning, #eventplanningtips, #eventprofessionals, #eventresults, #results, business, digital-marketing, marketing, writing

• Behind the Booth: Going Beyond the Logistics

  

  When you think about a tradeshow booth, it’s easy to focus on the logistics. Is the booth shipped? Is the signage correct? Did the promotional items arrive? Is the lead scanner working? Are the graphics installed? Does everyone know where they need to be and when? All of those things matter. A lot! But once…

  Tiffanie Mishelle

  September 8, 2026

  Event Tips

  #corporateventplanning, #corportateevents, #eventmarketing, #eventplanning, #eventplanningtips, #tradeshow, #tradeshowbooth, business, digital-marketing, marketing, travel, writing