Tag: marketing
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Behind the Results: What Happens After the Event?

An event can look successful on the surface. The booth was packed.The sessions were full.The team had great conversations.The swag was gone.The photos looked amazing. But here’s the question I always come back to: What happened because of the event? That’s where the real results begin. As event marketers, it’s easy to focus on what…
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Behind the Booth: Going Beyond the Logistics

When you think about a tradeshow booth, it’s easy to focus on the logistics. Is the booth shipped? Is the signage correct? Did the promotional items arrive? Is the lead scanner working? Are the graphics installed? Does everyone know where they need to be and when? All of those things matter. A lot! But once…
