Tag: business

• Behind the Idea: Making B2B Events Memorable on a Smaller Budget

  

  “That Fenty gym example is wild, but it makes me wonder how smaller B2B companies pull this off without a million-dollar brand budget.” That comment, left by Koala Quill on my previous Behind the Brand article, got me thinking. Because it raises an important question: How do smaller B2B companies create memorable experiences when they…

  Tiffanie Mishelle

  October 5, 2026

  Event Tips

  #b2bevents, #b2bmarketing, #eventbudget, #eventmarketing, #eventplanning, #eventplanningtips, #eventprofessionals, business, writing

• Behind the Collaboration: How Marketing & Sales Teams Make Events Happen

  

  When people think about event marketing, they often think about the person planning the event. And understandably so. They’re the ones coordinating vendors, managing logistics, building timelines, and making sure everything comes together. But there’s a lot more happening behind the event than what people see on event day. An event may be led by…

  Tiffanie Mishelle

  September 28, 2026

  Event Tips

  #blog, #corporateevents, #eventblog, #eventmarketing, #eventplanning, #eventplanningtips, #eventprofessionals, #marketing, #tradeshowbooth, #tradeshows, business, digital-marketing, writing

• Behind the Results: What Happens After the Event?

  

  An event can look successful on the surface. The booth was packed.The sessions were full.The team had great conversations.The swag was gone.The photos looked amazing. But here’s the question I always come back to: What happened because of the event? That’s where the real results begin. As event marketers, it’s easy to focus on what…

  Tiffanie Mishelle

  September 14, 2026

  Event Tips

  #corportatevents, #eventmarketing, #eventplanning, #eventplanningtips, #eventprofessionals, #eventresults, #results, business, digital-marketing, marketing, writing

• Behind the Booth: Going Beyond the Logistics

  

  When you think about a tradeshow booth, it’s easy to focus on the logistics. Is the booth shipped? Is the signage correct? Did the promotional items arrive? Is the lead scanner working? Are the graphics installed? Does everyone know where they need to be and when? All of those things matter. A lot! But once…

  Tiffanie Mishelle

  September 8, 2026

  Event Tips

  #corporateventplanning, #corportateevents, #eventmarketing, #eventplanning, #eventplanningtips, #tradeshow, #tradeshowbooth, business, digital-marketing, marketing, travel, writing